Mr McEnerney presents a really good “strategic” approach to writing in a professional context. On the one hand nothing really new, but the way it is presented and details being put into context, make this a wonderful framework for me.
In particular it became even clearer to me why knowing a lot about a subject often makes it more difficult to write about it or discuss things with non-subject-matter-experts. This is also described nicely in the course description for professionals.
And finally I want to direct your attention to this nice blog post about a personal encounter with Larry McEnerney.