Category Archives: Video

Martin Fowler: Not Just Code Monkeys

Back in 2010 I had the “pleasure” to be called a code monkey myself. It happened at the global sales kick-off when a sales rep had the nerve to say in his presentation that code monkeys (i.e. presales staff) are not needed for successful software sales to enterprises. Brave statement.

The presentation is a great re-iteration about how developers should see themselves in order to be successful and provide added value to the organization.